Okkular Product DNA

How Strong Product DNA Can Provide A Frictionless Shopping Experience

Contrary to popular belief, you don’t need complex technology in order to optimize a user’s experience on an eCommerce site. A couple of tiny tweaks, such as having accurate product tags and clear filters can provide amazing results. It begins with comprehending what goes where and most importantly what the item is at its core.

In this blog, we’ll discuss how leveraging the power of accurate product data is beneficial for your business as well as how accurate tagging creates a better search experience. These two elements are a big reason why Okkular’s Tag-Gen has the power to boost your user’s shopping experience and increase revenue for your online store.

Leveraging the power of Accurate Product Data

Firstly, you need to understand the length and breadth of your product catalogue. What is the range of products that you’re providing to your customers? What exactly are you offering? Once you have a good grasp of what your inventory has to offer and you let all the products have a fair chance to be visible to the customers, you can then let the customer decide what they want after exploring all the options with ease. Having good product data and tagging greatly influences this process and ensures that each product within your catalogue has strong product DNA, making them more discoverable for your shoppers.

This should be the goal and, ideally, this should also be the standard for most companies, however, most eCommerce sites have broken search queries that provide users with more of a hassle than necessary. Users struggle to find the products they are actually searching for as they are provided with so many results that don’t align with their search query.

Decision fatigue is a real thing, especially when it comes to shopping online and the rise of customers leaving their virtual baskets unattended to can all be attributed to something as small as being unable to choose between a navy halter top and a sky blue halter top. How much harder are we making it for shoppers if the halters don’t even appear after being searched for?

So, how does product tagging help?

Aside from making it easier for products to be found, accurate tagging can also be used to promote your catalogue to a new audience. When you optimise the tags for user search queries, you automatically also make them SEO friendly for Google as the tags you use often form long-tail keywords that can double up as unique URLs. These long-tail keywords can then make their way into the customers feed through various search sites. This is beneficial as it cuts down on the costs of digital marketing while at the same time providing an improved search experience for shoppers. This will allow you to gain organic customers as well.

As you can see, strong product DNA can truly provide a frictionless shopping experience for existing and new users. Any fashion business that aspires to go big one day has to prioritise their customers and their shopping experience. The best way to do this is ensuring that you have accurate tagging, and we all know is extremely tedious to do manually. Okkular is invested in fixing this inconvenience, which is the exact reason why we formed the advanced AI technology Tag-Gen that helps online clothing stores create quality product tags in seconds.

If this is something that intrigues you, register for a free demo on our website at https://www.okkular.io to see the fantastic effects of Tag-Gen in action or check it out on the Shopify app store at https://apps.shopify.com/okkular. Make sure to check it out now!