Okkular Decision Fatigue

How Decision Fatigue Is Killing Sales – And How To Solve It!

The battle of being indecisive is a common trait that most people share.  The reason why is because of a phenomenon that psychologists define as ‘decision fatigue’, which is the inability to form quality decisions after spending a considerable amount of their day making a series of decisions. As a result of this, for most consumers in the general market, decision fatigue is a norm. In fact, it’s actually the core reason why so many shoppers leave their virtual baskets unattended to during an onsite search.

Decision fatigue poses a large threat to retail businesses and contributes to the general decline in sales, especially when it comes to online shopping. The reality is that even if you have a fantastic range of products, the vast majority of your items may remain unselected as a result of a customers inability to make a decision. Product discovery also plays a massive role in decision fatigue as the customer may have a general idea of what they want, yet struggle to find it in the search bar. That’s why, especially in the new era of online shopping, it is vital to make the decision process as easy as possible for the customer.

Tag-Gen To The Rescue

This is where Okkular’s infamous Tag-Gen steps in to save the day. Tag-Gen enhances the customer experience by providing clothing items with product tags within seconds. This not only saves the cost of having to hire manual labour to insert the data one by one, it also cuts down on time, which is essential for any clothing business that plans to expand their product range on a regular basis. The accuracy of Tag-Gen provides businesses with assurance that their products are tagged correctly and benefits those who have a high volume of items that they are distributing.

Making It Easy For The Customer

So, how does this effect the customer experience? Well, firstly, it improves the responses of their search, meaning that the customer is guaranteed to find the product they’re looking for within seconds. Secondly, as an aftermath of the improved online search, customers will be able to filter the results to their liking with improved accuracy. Lastly, this helps combat decision fatigue as the choices of what to select will be narrowed down according to the customers liking. This benefits both parties and results in less abandoned carts on online stores.

As a business, it can be quite discouraging when you have a huge selection of products to choose from, yet fail to efficiently sort them in a way that is pleasing to the customer. Okkular’s primary goal through their advanced AI technology Tag-Gen aims to solve all of this and they are committed to providing high-quality results within seconds. Time is the only true commodity we have, so why waste a second of it? And, as proof that we believe in the value of Tag-Gen, you can book a free demo on our website at https://www.okkular.io.