Product Tagging, COVID and The Surge of Online Shoppers

How Ecommerce Players Prepare Sites for Maximum User Experience

Product tagging was dead easy in the brick and mortar world. Stores arranged their products by type, and displayed their clothes so the products sold themselves. Some retailers treated their digital experience as a side line or didn’t see the need to bother. And then along came COVID lockdown, and business paused.

When COVID Came, Most Ecommerce stores Had Awkward Visual Search Tags

Internet marketing is not the same as brick and mortar selling. We can’t add pictures for e-products and assume the job is done. Google does not look at images. It can only read their product labels and attributes. Adding them is a time-consuming process, especially with large clothing ranges. Inevitably errors do creep in.

When customers search Google for clothing they may get strange results that don’t match their searches. It’s like walking through a conventional store where there’s no signage, and everything is wrapped in brown paper.

You need consistently accurate product tagging if you want a satisfactory customer experience, and sell clothing successfully on line.

How Smart Product Tagging Put Ecommerce Ahead of the Game

However, some smart online marketers were a jump ahead when lockdown came. They had manually tagged their e-commerce products already, with search terms they intuitively knew matched their market.

When a user searched for ‘white shirt with gathered cuffs’ guess on which websites they landed? Okkular’s Tag-Gen uses machine learning to automate this process. Jump to it now if you are ready. On second thoughts, read on and discover more.

How Does the Okkular Tagging System Work?

More customers search with their voices every week. Their queries are almost conversational. They describe more of the experience, and less of the technology. We trained our AI to recognize distinguishing features in pictures of clothing, and interpret them as tags customers use.

Users begin their search by describing how the clothing looks, and feels. They are thinking of sensations, not the quality of the weave. Internet marketers refer to these criteria as the customer product DNA. For example, their customers could find a blue skirt with white polka dots online fast.

Okkular could visit your ecommerce store, scan your products and tag their distinguishing features in less than 10 seconds per image. Its artificial intelligence also makes it exponentially less likely to make errors than people. That’s because unlike humans it focuses on the task.

Would You Like to Explore E-Tagging Images with Okkular?

Okkular’s DNA Alt Tag-Gen tools, and artificial intelligence could do the heavy lifting for you sooner than you imagine. It could have your entire clothing range accurately tagged in a few days. Automated product tagging gives you more time to focus on improving shopper experience, and closing accurate leads. That’s quality leads that simplify e-selling. That’s leads as accurate as these.