Okkular Chronicles

We help you boost sales by creating an enhanced product catalogue and effortless product discovery using Ai.

Fashion-Tech

How Instagram has influenced shopping

Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. The app focused on photo-sharing, which, at the time, was not very prominent. The years to follow brought Instagram great success. In April 2012, Instagram raised $50 million from venture capitalists with […]

Winner: Best Retail Start-Up

We atΒ Okkular.ioΒ are thrilled to have won the ‘𝐁𝐞𝐬𝐭 π‘πžπ­πšπ’π₯ π’π­πšπ«π­ 𝐔𝐩’ and made it a finalist in the ‘Best Merchandising’ category at theΒ 2021 NORA Solution Partner Excellence Awards! The award was accepted by CEO and Founder Abhishek Vohra at the […]

Why Retailers need Visual Search?

The ever-expanding horizon of our e-commerce market, specifically the retail sector, continues to fulfil the needs of many beyond measure. If one were to describe it simply, they would most probably come up with something along the lines of “Innovative” […]

Why product descriptions matter?

The product page is often a pivotal point in the user journey. Based on the product description information, some users are confident enough in a product’s suitability to decide to purchase it. On the contrary, the lack of adequate product information may cause other […]

Benefits of Visual Search

Visual search uses artificial intelligence to help people search through the use of real-world imagery, rather than through a text-based search. So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the […]